Stunted By Reality Just another know-it-all talking about life, business, technology, sports and music.

22Sep/11Off

The stupidity of ad targeting

I've never been annoyed by online ads. I just never really pay any attention to them but the more interesting ones sometimes catch my eye. Whether it's because the targeting has been spot on and I am actually looking for that item or just it's plain eye catching. Consequently I've never installed an ad blocking plug-in in any of my browsers. Until today.

I signed up to GiffGaff (a new UK mobile network) about a month ago and did it from their website. I even managed to convince four people to switch to them, and guess what I get in return? My browser is now polluted with GiffGaff flash ads. WTF? Whose idea is this?

Preaching to the converted

Sadly enough this stupidity isn't just reserved for whatever network is running this campaign but also to Google who also try to get me using Chrome even when I'm surfing on their browser! So now I have been moved to install Ad Block Plus. No more dumb ads for me. Well.... except for the Google Chrome BS.

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