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Stunted By Reality Just another know-it-all talking about life, business, technology, sports and music.

31May/12Off

I quite fancy TheFancy.com

I've just seen a review on Venturebeat about a photo sharing and discovery website called Fancy. It's sort of like Pinterest but with the inbuilt ability to purchase items in the picture or book hotels and flights to the places depicted. The nugget is that it all seems to have been done in a non-intrusive way which still puts the user experience first and the commerce distinctly in the background.

For some reason the author of the Venturebeat article doesn't like this and he thinks they should have done the classic start-up move of concentrating on the users and finding a business model later. To be honest I never believe it when start-ups like Twitter et al pull this move. To me it just means that either they've got a cool but useless technology which no one will pay to use or that they will put ads on their app, but only after fooling 10 million people that they won't ever pimp them to the highest bidder.

Fancy haven't done anything new but they've obviously looked at similar apps and wondered if it all could have been done better. That's something which I've mentioned on this blog as one of the hallmarks of a solid business idea. I personally don't really use photo discovery apps apart from the odd time I stumble onto a great Flickr stream which I'll fully explore. But if I did I wouldn't mind if Fancy offered me the option to buy the stuff in the photo in a very discreet way that doesn't take away from the experience. I'm not talking Google text ads here people!

I think they may be onto something which Facebook, Google and Flickr would love to have done. Now look out for the Fancy guys to pimp themselves to one of those companies and get a decent bag of money for their start-up; which is entirely fine by me as long as they don't pimp me around. Check them out.

Source Venturebeat

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